DUBLIN (News release) -- Smurfit Kappa has developed an innovative new packaging solution for detergent together with McBride, the leading European manufacturer of private label products for the cleaning and hygiene market. The Click-to-Lock Pods Box is a 100% paper-based solution which provides a sustainable and safe alternative to the traditional plastic box for laundry pods.

The new packaging solution reduces CO2 emissions by 32% during production and is 100% recyclable and biodegradable. It is the latest example of how Smurfit Kappa utilises its circular business model to identify the best packaging solution for each situation alongside reducing the environmental impact.

The Click-to-Lock Pods Box is tamper-proof thanks to an effective, certified child-lock system in line with the International Association of Soaps, Detergents and Maintenance Products, following successful protocol testing. It is also moisture resistant, due to a varnish inside the packaging that provides a barrier against any type of moisture from accessing the contents.

The pack has 25% more capacity than the previous plastic version and brings efficiencies to the supply chain by facilitating an increased pallet load.

Commenting on the collaboration, CEO of Smurfit Kappa Europe, Saverio Mayer stated: "We are delighted to partner with such a prestigious company as McBride for this project. By combining our collective expertise, we have created this first-to-market innovative packaging solution that provides our customers with a child safe, cost effective and sustainable packaging option for laundry pods."

Chris Smith, CEO of McBride plc, added: "This project is an excellent example of the success that comes from pooling expertise between suppliers and customers to deliver the innovation to support the essential move to more environmentally friendly products.

"My thanks to the dedication of the Smurfit Kappa and McBride experts to deliver this excellent solution which I am convinced will be an attractive option for our customers who are committed to delivering environmental improvement."

The Click-to-Lock Pods Box is on shelves in France and due to be rolled out across Europe in the coming months.

More about Click-to-Lock Pods Box