Largest producer and exporter of packaging paper and sustainable paper packaging solutions in Brazil, and the only one in the country to offer short, long and fluff fiber pulp to the market, Klabin received approval for its use in Blue Angel products - the world's first environmental label, linked to the German Ministry of the Environment and the RAL gGmbH as competent bodies. Created in 1978, the seal takes a holistic view of a product's life cycle in order to assess its sustainability.

The German agency approved the PineFluff line, Klabin's fluff cellulose, for use in products that are already or may be certified by Blue Angel, such as children's diapers, adult diapers and feminine sanitary pads. PineFluff's production was designed to provide the stability, homogeneity and quality that the segment of absorbent products requires. Among its properties are low defiber energy, high absorption capacity and speed, liquid retention and uniformity.

Alexandre Nicolini, director of Klabin's Pulp Business, reinforces that the adoption of sustainable processes in production is extremely important, as well as the search for partners that endorse the work carried out. "Our Company is committed to offering the market innovative solutions that add productivity and sustainability. Blue Angel attests that the product's lifecycle has less impact on the environment," he explains.

To obtain the license, Klabin's Puma Unit, in Ortigueira, Paraná, where the line is produced, was audited at the end of 2022 in relation to the applicable certification criteria, such as the origin of the wood, emissions in wastewater and in the air, the bleaching process and energy consumption for the absorbent products segment. Process validation was confirmed this year, attesting to the Company's commitment to the sustainable production of the PineFluff line and ensuring that its production takes place with maximum respect for the environment.