Helen Roush, Executive Vice President of Paperitalo Publications

I'm writing this from a consumer perspective. Softness and absorbency matters. When traveling for vacation or work, whether you are at the hotel, cruise ship, airplane, airport, etc., they have the least soft toilet paper or tissue product that you can encounter. Some workplaces also have that as well.

Me, personally, I don't buy that stuff. Why?

I'd rather have high quality tissue products. They simply work better and do a better job.

Ever had a cold and blew your nose on inferior tissue and your nose was raw?

That isn't good, nor does it feel good.

During the pandemic, there was a toilet paper shortage, and my household was faced with the situation of buying cheap toilet paper and facial tissue.

We hated it.

If all tissue manufacturers had more focus on softness and absorbency, they could perform better.

The cheap stuff doesn't pass the muster.

I'd rather blow my nose or ...on a leaf from a tree...